December 22, 2023 Catherine Lygoe

LAB Group Brings Automated Digital Onboarding to Ironbark Asset Management

December 2023

Sydney, Australia – LAB Group, a leading international RegTech and Australia’s best-connected onboarding provider, is pleased to welcome Ironbark Asset Management (Fund Services) Limited, a wholly owned subsidiary of Ironbark Asset Management Pty Ltd to the LAB Network.

Since Ironbark Asset Management was founded in May 2009, it has become a provider of best-in-class investment solutions for retail, wholesale and institutional clients across Australia. Ironbark offers solutions across a diverse range of asset classes, including Equities, Alternatives, Fixed Income, Property Securities, and Private Markets. With offices in both Sydney and Melbourne, Ironbark has over A$62.9 billion in funds under management, trusteeship and advice (as at 30 September 2023).

Ironbark will gain immediate benefits and impact in optimising its digital client engagement experience. LAB Group will empower Ironbark to streamline and automate a number of manual steps, including digital identity verification and connectivity into Ironbark’s primary registry provider, State Street. Ironbark’s clients will now experience a straightforward and easy-to-navigate sign-up process, both for direct and adviser-led prospects.

Alex Donald, Head of Funds Management at Ironbark, said:

“At Ironbark, the client is at the forefront of everything that we do, we’re always looking for ways to add value. In partnership with LAB Group, this digital onboarding solution for our clients streamlines the initial application process, enhancing the experience of clients seeking to access our range of best-in-class investment solutions.”

The partnership represents an expansion of LAB Group’s reseller arrangement with State Street. In welcoming Ironbark to the LAB Platform, LAB Group will provide its Onboarding Framework which delivers a best-in-class streamlined digital client engagement journey. Advisers and intermediaries have also gained the ability to originate applications into Ironbark on behalf of their clients. Ironbark is also utilising LAB Verify to automate a raft of identity and entity verification requirements.

The partnership provides LAB Group with access to a new set of direct investor end-users, enhancing the scope for referrals

Nick Boudrie, CEO and co-founder of LAB Group, said:

“We are extremely pleased to welcome Ironbark and its adviser and client network to the LAB Platform. Ironbark is a well-recognised Australian asset manager, providing investment solutions for retail, wholesale and institutional clients. LAB now works with over 40 asset managers, specialising in complex solution delivery to mitigate both regulatory and internal compliance risks via digitised operational processes. We are also grateful for the opportunity to expand our relationship with State Street through this new partnership, while also solidifying our role as a key service provider to the Australian managed funds industry with a key market player.”


For all media enquiries, please contact: 

Tim Dohrmann, NWR Communications

Phone:  +61 468 420 846



About LAB Group Services Pty Ltd

Where welcome onboard begins.

LAB is a RegTech providing an innovative KYC & Onboarding platform that revolutionises the customer journey from the very first steps, fulfilling AML/CTF regulatory needs whilst saving time and resources by providing a high degree of automation for account creation and customer lifecycle management using remediation and ongoing customer due diligence processes.

The LAB platform welcomes tens of thousands of people into hundreds of financial product offerings across over 15 industry verticals, matching applicants with a vast array of market offerings.

Connect to more people in more places.

Connect into the LAB Network that leverages strategic partnerships and integrations to enhance product origination and distribution.

Hundreds of regulated entities around the globe connect through the LAB Network to accelerate customer registration, reduce onboarding time, increase security, and achieve higher completion rates.

The leaders in secure onboarding.

LAB’s continually advancing platform empowers our businesses to stay ahead of rapidly changing compliance regulations and evolving customer experience expectations.

Our Software-as-a-Service (SaaS) platform provides a fully compliant, end-to-end, multi product digital onboarding process. LAB seamlessly connects digital client acquisition, ID verification, biometrics, workflow management, fraud protection and compliance services on a single platform.

Become part of the most connected digital onboarding platform.

With LAB’s unmatched connectivity, we get you to market sooner through our sector-agnostic integrations and transformational data automation.

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